date:Mar 04, 2013
officer.
Alongside the eponymous redheads makeover came an overhaul of the chains value menu, which now features six 99c items and eight items that range from $1.19 to $1.70.
We had been losing share of price-valued customers for some time, and we knew we had to correct this with a compelling consumer offering that could also achieve broad franchisee support, Mr. Brolick said.
Looking ahead, Wendys remains focused on balancing its lower-price offerings with a pipeline of premium products, wh