date:Mar 01, 2013
in the global food and drink industry as consumers continue to seek simplicity and purity in food and drink ingredient lists, said Rachel Wilson, principal technical advisor at Leatherhead Food Research. The use of natural colors in new food and drink launches will thus continue to outpace artificial colors globally in the foreseeable future.
The food industry represents a 70% share of the natural food colors market with soft drinks at 27% and alcoholic beverages at 3%.
The entire global marke