date:Mar 01, 2013
and synthetic colors grew in value sales by less than 4% from 2007 to 2011. The segment is now at $570 million, or 37% of the overall market, a decline from 40% in 2007.
Overall, the global use of natural colors in new launches of foods and beverages outweighs the use of artificial and synthetic colors by 2 to 1. Europe has led the way in using natural colors as these countries used them in 85% of new product launches between 2009 and 2011.
The drive for natural food formulations will endure