date:Mar 01, 2013
The value of natural colors has exceeded the value of artificial and synthetic colors on a global basis, according to joint research from Mintel and Leatherhead Food Research.
The shift happened for the first time in 2011 when global sales of natural colors reached $600 million, up 29% from 2007 and representing an annual growth rate of more than 7%. The share of natural varieties in the total food colors market has increased from 34% in 2007 to almost 39% in 2011. On the other hand, artificial