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Hillshire Brands’ ‘provacative’ product development strategy
date:Feb 27, 2013
itized product category, and making it with habaneros and green chilies.

While most of Hillshires brands are synonymous with meat, Mr. Connolly sees meat as an ingredient rather than the focal point of the companys product lines.

Here is the data point that fits well with our strategy of activating impossibilities, he said. When we look at consumer behavior and we look at the number of eating occasions in their diet that contain meat, it has steadily been on a slow rise. We can see the data th

12/25 18:26