date:Feb 27, 2013
e representing a large portion of the market on one end, premium products capturing a large share of the market at the other end, and mainstream products facing thin demand in the middle.
Mr. Connolly said the effect of the barbell analogy is overstated.
I think the bulk of the volume is mainstream brands, he said. Private label is in the mid-single digits and the ultra-premium category is not enormous. So by deductive reasoning what you are left with is real scale in mainstream brands. Thats