date:Feb 27, 2013
ve tougher standards than they had before, and they are going to hold those standards. That means our products have to be really differentiated. The reason differentiation is important is because it helps you break through the clutter and create loyalty between the consumer and the brand.
Hillshire Brands features an array of well-known meat-centric brands, including Hillshire Farm, Jimmy Dean, Ball Park, State Fair and Aidells. Since the spinoff, Hillshire has been sending new products to mark