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New iced tea concepts unlock ‘untapped’ RTD potential – D?hler
date:Jun 05, 2012
On average, each person drank 56 litres of tea per year, but only six litres of this amount could be attributed to ready-to-drink iced tea, the Darmstadt-based firm said.


Why? In part because many consumers regard classic iced tea as being too sweet and often lacking the characteristic tea taste. As a result of the broad global acceptance of tea, Dhler (Doehler) sees untapped market potential in the RTD tea segment, it added.


Although classic RTD teas tasting of, say, lemon and peach would r

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