date:Feb 25, 2013
attempt to keep flavoured milk in school cafeterias, as federal agencies and consumer groups continue to push for lower-calorie milk and foods on school menus to combat increases in childhood obesity, said the IDFA.
The current standard requires processors to use special labelling, such as reduced-calorie chocolate milk for milk made with non-nutritive sweeteners. This phrase, according to market research, doesnt appeal to children and has contributed to the overall decline in milk consumption