date:Feb 25, 2013
beverage business going forward.
Johnson also addressed PepsiCos hybrid everyday value program, which the company launched following turbulent pricing of CSDs in recent years, and the companys belief that a low price strategy is not right fit for the CSD category.
The pricing environment just got way too high/low over the last maybe five or six years, Johnson said. And what we started to do last year, and we are doing with a couple of very significant customers this year is to essentially hav