date:Feb 25, 2013
ng-term driver of both sales and profits. However, we believe our measured approach is the best way to ensure the category remains a strong place for private label. Due to the early successes, we are already adding additional capacity to our coffee lines and using the current consumer resale trends to access even more capacity in the back half of the year.
We are staying with our measured approach of building up to demand rather than trying to sell new capacity. And just to be clear, we also se