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Pernod Ricard USA targets female drinkers with low-calorie spiced rum Malibu
date:Feb 21, 2013
Pernod Ricard USA has introduced a new low-calorie spiced rum version of Malibu brand - Malibu Island Spiced - with an aim to target a wide range of consumers, especially female spiced rum drinkers.

Malibu Island Spiced is a blend of Caribbean rum, coconut liqueur, light spices, smoked vanilla, cinnamon and a zero-caloried sweetener Truvia. The blend is bottled at 30% ABV and each bottle offers 70cal per serving.

Pernod Ricard USA Malibu brand director Lisa McCann said though majority of spice

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