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General Mills trying to gain ground in Greek yogurt market
date:Feb 21, 2013
ery excited about what we are seeing with our current offerings.

While Greek yogurt has captured a lot of consumer and media attention, Mr. Friendly has not lost sight of the possibilities in the market for light yogurts and those targeting the childrens market.

Greek is a sizeable niche, and I think it is a sizeable niche thats here to stay, he said. But the light segment and the kids segments are every bit as big on purchase behavior as Greek. Greek is the latest, greatest thing and we think

12/24 09:16