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Kellogg redefining the cereal category
date:Feb 21, 2013
nced it was test marketing a breakfast beverage called Bfast in the United States.

With regard to Nutri-Grain Biscuits, Mr. Bryant said they provide consumers with a cereal alternative without the need for milk.

A lot of cookies are consumed during the breakfast occasion, he said. This allows them to get the benefits of cereal first thing in the morning.

12/23 20:39