date:Feb 21, 2013
any called big bets became $100 million businesses.
MiO actually grew 67% in year two, Mr. Calpino said. MiO for us shows every single employee at Kraft that we mean what we say.
Today, Kraft Foods has nine brands with more than $500 million in sales, eight of which lead their categories. More big-bet launches and a MiO expansion are in store for 2013, said Mr. Calpino. Additionally, the company is working to improve nutrition and reduce sodium across portfolios and leverage the voice of the