date:Feb 20, 2013
olo., to understand can design and technology and how to package premium beer in cans. The brewers then worked with a design team at IDEO, a global design firm based in Palo Alto, Calif., and enlisted the help of sensory expert Roy Desrochers of GEI Consultants, Libertyville, Ill. With Desrochers help, Koch studied every aspect of the new can, from how it could potentially impact the flavor of Samuel Adams flagship Boston Lager to the ergonomics of how the beer flows from the can and hits the ta