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General Mills test marketing Bfast
date:Feb 20, 2013
General Mills, Inc. is looking to extend its portfolio of breakfast products with the test marketing of Bfast, a shelf-stable liquid breakfast drink for consumers on the go. The company discussed the new product during the Consumer Analyst Group of New York conference taking place this week.

It is a milk-based product with the nutrition of a breakfast cereal, Ian Friendly, chief operating officer of U.S. Retail for General Mills, Minneapolis, told Food Business News. Which is, as we define cere

12/25 08:48