date:Feb 19, 2013
e-grilled burgers that have won passionate fans, according to Michael Schaefer, an analyst at researcher Euromonitor International.
They have the name recognition, that weird cult following in France, Schaefer said. Thats kind of half the battle. The best thing for Burger King right now is to keep it simple and focus on things people know.
Another failure in France could sour investors on Burger Kings shares, which have advanced about 20 percent from the companys opening share price on its Jun