date:Feb 19, 2013
pen its second outlet, off a motorway in Reims.
Burger Kings first French foray was haphazard, ending with a quiet retreat after shuttering 39 restaurants. This time, Burger King has hedged its bets, sharing costs with Italian restaurant operator Autogrill. At stake is one of McDonalds biggest markets based on sales and profits.
To beat McDonalds and European rival Quick, which have gobbled up the best locations and tailored their menus to French tastes, the Miami chain must emphasize the flam