date:Feb 18, 2013
Piti said the market for premium beer in Thailand was about 100 million litres a year in the past but has declined to 70 million litres or 630 million baht.
More people shifted to drinking imported super premium brands, and with fewer players in the sector the market stagnated.
Under the partnership with Carlsberg, Singha is hopeful the overall beer market will grow by 8% in each of the next three years, while the premium beer market resumes growth of 10-12% on average.
We are the challenger