date:Feb 08, 2013
2012 value revenue was just under $4.1 billion, but super-premium wasn't far behind at $3.9 billion.
The revenue value of value has crept up, but the revenue value of super-premium has skyrocketed, DISCUS president and CEO Peter Cressy pointed out.
The annual briefing also included an extensive economic and category performance report by chief economist David Ozgo. It showcased a number of 2012 highlights from the different distilled spirits categories:
Flavor trend: More than 40 percent of a