date:Feb 08, 2013
er-premium account for just 18.0 percent and 7.9 percent of overall spirits volume, but each takes a larger chunk of revenue given their higher price points, with high-end taking 28.2 percent and super-premium getting 18.3 percent of the revenue share.
The 10-year premiumization trenddespite a bit of a lull at the height of the recessionpaints a more striking picture. In 2003 the value segment's total revenue was just shy of $3.8 billion, while the super-premium was just under $1.5 billion. In