date:Feb 06, 2013
h a 7.5 per cent share. Several other brands such as Fanta and Mirinda with a similar share of the market as Coke jostle for the fourth place in terms of share.
The cola segment of the market is around Rs 5,000 crore in size, while the lime and lemony segment is much larger at Rs 6,500 crore, according to industry estimates. The orange segment stands at Rs 2,700 crore. The overall market for CSDs is around Rs 14,000 crore annually.
Sprite, according to a Coke spokesperson, is all set to unve