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KFC parent Yum Brands Inc CEO says time, not cash, to cure China sales drop
date:Feb 06, 2013
food due to concerns it could lead to an increased risk of cancer.

At the nadir of that crisis, Yum's China same-store sales plummeted 40 percent, executives said.

The chicken scare appears to be equally damaging. Last month, China same-store sales fell 41 percent at KFC and 15 percent at Pizza Hut Casual Dining.

This time around, comments on Weibo - China's equivalent to the popular U.S. social media site Twitter - appeared to play a big role in the sales decline.

One thing we've learned i

12/25 13:52