date:Feb 06, 2013
are to quick shifts in consumer perception.
The company has nearly 5,300 restaurants in China, mostly KFCs, and quickly responded to the crisis with free beverage and ice cream promotions - which went nowhere, Chief Executive David Novak said on a conference call with analysts.
There's not a whole lot we can do right now that's going to turn the tide. We need some time, Novak said, adding that Yum has no plans to increase its already significant advertising spending in China.
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