date:Feb 06, 2013
The fast-food operator makes more than half of its overall sales in China, and customers there began shunning Yum's restaurants in December after news reports and government investigations focused on chemical residue found in a small portion of its chicken supply.
The company was not fined by food safety authorities.
Yum has built a dominant position in China on the back of its industry-leading food quality and the current crisis underscores how vulnerable even the strongest restaurant chains