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Nielsen finds: Consumers have global preference for international brands
date:Feb 06, 2013
ands (47 per cent). Asia-Pacific respondents are less likely to make a local purchase 26 per cent say they do not prefer to buy local brands over large global brands.
Nielsens review of 21 methods to reach consumers across various media and advertising platforms shows that a mix of word-of-mouth communication, traditional advertising, and Internet activity are the most persuasive ways to drive awareness.

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