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Nielsen finds: Consumers have global preference for international brands
date:Feb 06, 2013
ct success
Fifty per cent of global respondents say they are generally willing to consider a new brand, with respondents in North America and the Middle East/Africa (57 per cent) being the most enthusiastic about making a switch.
Nielsens survey shows that value and proof-of-concept make a difference when purchasing, with 64 per cent of respondents stating they would consider value or store-brand options, and 60 per cent would wait until a new innovation has proven itself before making a purchas

12/18 05:26