date:Feb 01, 2013
years of margin declines at its 14,000 U.S. restaurants. They come as new McDonald's Chief Executive Don Thompson sharpens the company's focus on its famed Dollar Menu to lure cash-crunched diners and fend off resurgent rivals such as Yum Brands Inc's (YUM.N) Taco Bell chain and Burger King Worldwide Inc (BKW.N).
They also hint at strategies that U.S. restaurants could use to contain the damage from higher beef costs. McDonald's has a history of shaking up the Dollar Menu lineup in response to