date:Jun 02, 2012
manager for Bitesize at Kraft Foods, told ConfectioneryNews.comconsumers disposable incomes are now at their lowest point since the 1970s due to wage freezes, the rising costs of food and living expenses, and tax increases. As a result consumers are spending more time in the comfort of their own homes and a trend for Big Nights In is emerging.
With 53% of confectionery consumption taking place at home in the evening and 72% of bitesize products eaten during a shared occasion, the relevance of b