date:Feb 01, 2013
y are more expensive than their more commonly available counterparts. So if wholesalers are not found here to sign at least year-long deals with farmers, we wont be seeing any of this special produce in the large supermarket chains in Israel.
To compete in the world market, you have to innovate in color and nutritional value, says Alon Gadiel, the research manager for Central and Northern Arava Research and Development, which is hosting the exhibition at its Yair Station. The new produce is ric