date:Feb 01, 2013
excelled over us in all aspectsexcept product taste, he says. It suited Americans but not really Filipinos. Our [food] tends to be sweeter, more spices, more salty. We were lucky as it was not easy for them to change their product because of their global image.
But even with better-tasting food, could we really compete? wondered Tan. If we want to compete we have to make sure we at least equal them in all the other attributes. It was a challenge because in advertising, promotion, store look, s