date:Feb 01, 2013
r starting Jollibee, Tony Tan Caktiong heard some terrible news: McDonalds was about to enter the Philippine market. Tiny Jollibee would soon be in battle with a global giant, both selling hamburgers and soft drinks. We had a meeting to strategize how we could compete, says Tan. After a long trip to the U.S. to study how McDonalds operated, top managers brainstormed over every attribute that helps decide where customers go to eat and measured how Jollibee compared on each one. We found that they