date:Jun 02, 2012
The acquisition strengthens Kellogg's snacks business - complementing its snacks brands such as Keebler, Cheez-It and Special K Cracker Chips.
This deal nearly triples its international snack business, making Kellogg the world's second-largest savory snacks player. It will give Kellogg control over two manufacturing plants in Tennessee, US, and Belgium.
Kellogg president and CEO John Bryant said the acquisition offers exceptional employees, world-class manufacturing facilities, iconic brand aw