date:Jan 28, 2013
Ahmedabad, India-based Vimal Oil and Foods Ltd. plans to investRs 1 billion to tap the Rs 140 billion frozen food category.
Under the Vimal Fresh brand, the company would launch the IndianPlatter line in 2014-15. It would be competing with the likes ofAmul, Vadilal, McCain, Venky's, Godrej Tyson Foods, et al.
The move comes the same time as a major expansion into the snackfoods market. In one category there, potato wafers, Vimal wouldsource potatoes from Deesa in North Gujarat. Known for itsp