date:Jan 25, 2013
d significant prior-year results. As a result, we expect January sales to be negative.
In December, McDonalds relaunched its limited-time McRib sandwich and opened more stores on Christmas. The chain also shifted marketing to its dollar menu and introduced a grilled onion cheddar burger.
The answers are definitely in our system and are driving our plans in every area of the world from compelling menu offerings like McWraps, to winning value and convenience initiatives, to our beverage business