date:Jan 24, 2013
the market.
Breweries
Anheuser-Bush InBev and MillerCoors control 75.4% of the beer market; however, changing consumer preferences over the past few years have given rise to craft breweries. These enterprises have been expanding and gaining widespread popularity among curious consumers who spend an increasing proportion of their cash on premium beverages. Moreover, increasingly health-conscious drinkers are substituting higher-volume purchases of value beer for lower quantities of finer brews.