date:Jan 24, 2013
ector expansion, the rise of premiumizationa trend by which consumers gravitate toward premium and ultra-premium products, including alcoholwill likely be the key to new, independent enterprises success.
In response to increasingly exotic consumer preferences, producers will continue to cater to niche markets by picking up on emerging trends like gluten-free or organic alcoholic beverages. And, as consumers continue to explore new beverages, new entrants will be able to find their own niche in