date:Jan 24, 2013
on marketing to drive wine consumption, operating profit as a percentage of revenue is forecast to decline to 6.8% by 2017.
Still, small producers of unique, crafted wines must contend with the challenge of finding steady distribution contracts, especially as downstream wholesalers consolidate. This trend, combined with sharply falling retail and on-premise (i.e. restaurant and bar) sales during the economic recession, has led smaller wineries to find refuge in direct-to-consumer wine sales via