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Frozen entree sales continue to cool
date:Jan 23, 2013
aid Harry Balzer, chief industry analyst for the NPD Group.

The thing Americans look for is, whats happening new in foods I like, Mr. Balzer said. Frozen foods have a lot of good things going for it. How to stay contemporary in the market is the biggest challenge in the category.

Companies such as Amys Kitchen, Inc., Petaluma, Calif., have leveraged a growing movement in gluten-free, organic and vegetarian eating with their frozen entree offerings.

Ethnic flavors are another top trend in f

12/25 04:09