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Frozen entree sales continue to cool
date:Jan 23, 2013
012 frozen foods report, Packaged Facts said 57% of U.S. adults cited a preference for fresh foods as a reason for not buying frozen foods in the previous three months.

Frozen meals have a longstanding perception of being the TV dinner, said Sarah Day LeVesque, a food and beverage analyst for Mintel. The perception is still highly processed, not offering a full, balanced meal, or made with ingredients consumers dont understand. Other products have come out that are convenient with a more nutri

12/25 00:27