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Frozen entree sales continue to cool
date:Jan 23, 2013
Frozen entrees have lost steam over the past five years, as sales have stagnated or declined, according to research from Mintel International, Chicago. While some companies, such as H.J. Heinz Co., are reconsidering their strategy within the North American frozen food aisle, other companies, such as Nestle S.A. and ConAgra Foods, Inc., are accelerating efforts to reinvigorate the slumping segment.

Consumers have shifted away from frozen entrees in favor of fresher alternatives. In an October 2

12/24 22:44