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Consumers rank McDonald's No.1 in value, convenience
date:Jan 21, 2013
er (54%).

For QSR patrons, the most important factors that drive loyalty to a brand are good value and convenience, with low prices and quick-service being very important as well, said David Decker, president, Consumer Edge Insight. McDonalds has a clear image lead on all of these factors , with Subway consistently being the second-best performing brand and Burger King and Wendys also performing well. McDonalds high repeat-purchase intention scores despite its lower satisfaction scores illustra

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