date:Jan 21, 2013
nvenient locations. The brands with the strongest perceptions for fast service were McDonalds (64%), Taco Bell (56%), Subway (55%) and Burger King (55%)and Wendys 55%. The top-scoring brands for great-tasting food were Subway (58%), Chick-fil-A (54%) and Wendys (48%).
The survey also asked past 3-month visitors to each brand how satisfied they were with their most recent visit and how likely they were to visit again. While McDonalds had a low overall satisfaction score, with just 22% of past