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Consumers rank McDonald's No.1 in value, convenience
date:Jan 21, 2013
actors in determining which quick-service restaurant (QSR) is visited most often are good value (58%), convenience (57%), low prices (53%) and fast service (51%). Great-tasting food is only the 8th most important factor in driving loyalty in this segment.

QSRs with the strongest perceptions for providing good value among past visitors were McDonalds (57%), Subway (53%) and Taco Bell (48%). McDonalds (68%), Subway (61%), Taco Bell (50%) and Burger King (50%) also score highly for having very co

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