date:Jan 21, 2013
o sports beverage formulations, due to proteins attributes of enhancing muscle growth and repair after exercise. According to Mintel, protein use in meal replacement and sports beverages making high protein claims posted a 37% growth in the past five years.
The market is supported by a large number of U.S. consumers who are actively seeking high protein products when selecting which meal-replacement products to buy, with nearly half (46%) of all meal-replacement users in the U.S. stating that h