date:Jan 18, 2013
a red cap for fruit smoothies, blue for proteins, orange for juices, purple for quenchers and yellow for seasonal products.
[Consumers] come to the shelf looking for that benefit, Shrivastava said, and we make it easier to find the flavors that are available.
Beverages with the new design have already hit the shelves, while redesigned food bars will be rolled out in February. The redesign will span across all Odwalla product offerings, the company website and even delivery trucks. And while t