date:May 31, 2012
r brands growing by 3.7%. Clarke announced that its cost reduction programme was well underway and remained on track to deliver over 40M of overhead cost savings by 2013.
The 'power brands' accounted for around 70% of branded sales and profitability, and 50% of group revenues, said Black and Shirley. After a briefing with Premier's management, they announced that marketing spend had increased to 52M in 2012, compared with 26M in 2011. This was expected to rise to more than 80M by 2014.
Martin