date:Jan 15, 2013
Sales of cereal bars fell 1.8% from 2010 to $1.18 billion in 2011. Meanwhile, granola bar sales increased 3.6% to $1.96 billion and accounted for 62% of the category in 2011.
Going forward, Packaged Facts expects the cereal/granola bar and energy/nutrition bar category combined will hit $8.3 billion in sales in 2016, indicating cereal/granola bar sales that year will be in the range of $3.8 billion, ahead of the 2011 performance, but exhibiting nowhere near the same growth as the nutrition/ener