date:Jan 15, 2013
r.
As Nudi put it, Nature Valley protein bars contributed double-digit retail sales growth for the brand in fiscal 2012 and are on track to be as big as Fiber One Brownies in year-one retail sales. He continued, U.S. consumers are snacking more than ever. Instead of mindless munching, consumers are increasingly looking for options that provide real nutritional benefits, so its no wonder that better-for-you snacks are the fastest growing segment in the category.
Overall, the food bar segment ac